Product Image Dimensions: A Simple Guide for Sellers
Every marketplace has its own image rules, and they're scattered across help pages that change every year. This guide pulls the essentials into one place, in plain English, so you can size a product photo correctly the first time. Whatever the platform, you can hit the numbers with QuickWand's free image compressor and resizer.
Exact dimensions by platform
- Amazon: at least 1000px on the longest side to enable zoom; 2000px+ recommended. Files over 10,000px or 10 MB are rejected. White background on the main image.
- Etsy: at least 2000px on the shortest side recommended; square 2000×2000 is ideal. Keep files under 1 MB so uploads finish. First photo at least 635px.
- eBay: minimum 500px on the longest side; 1600px+ recommended to enable zoom. Up to 12 MB per photo, no square requirement.
- Instagram Shop / Meta: recommended 1080×1080 square. Meta Commerce minimum 500×500, recommends 1024×1024 or larger.
The simplest approach: one square master image
If you sell on more than one platform, save yourself the headache and create a single high-quality 2000×2000 squaremaster photo. It satisfies almost everyone: it clears Amazon's zoom minimum with room to spare, matches Etsy's recommendation, beats eBay's, and scales down cleanly to Instagram's 1080×1080. A square also looks tidy in every marketplace grid.
From that master, just resize copies down with Resize → Max size when a platform needs something smaller — set 1080 for Instagram, for example. You only photograph and edit once.
How to resize to any target
- Open the Image Compressor and drop in your photo.
- To hit a pixel target (like 2000 or 1080 on the longest side), use Resize → Max size and enter the number.
- To hit a file-size target(like Etsy's 1 MB), lower the Quality slider while watching the live size estimate until it drops below the limit.
- Click Download.
The honest note on squares
QuickWand resizes proportionally— it fits your image within a maximum dimension and never crops or stretches it into a square. So if a platform needs a true square (like Etsy's 2000×2000 or Instagram's 1080×1080), crop your photo to a 1:1 square first in your phone or a photo app, then set the max size. Once both sides are equal, the output is a perfect square at your target size. This keeps your product looking natural instead of distorted.
A few more tips: keep quality high (85-90%) for product shots so detail survives zoom; use JPG for photos (the PNG to JPG converter helps if your editor saved a PNG); and convert iPhone photos with the HEIC to JPG converter before uploading. For platform-specific walkthroughs, see our guides on Amazon 1000×1000, Etsy 2000px, and eBay 1600px.