How to Upload iPhone Photos to Amazon (Fix HEIC)
You photographed your product on an iPhone, the shot looks perfect, and then Amazon Seller Central refuses to accept it — or the upload just spins and fails. You are not doing anything wrong. The file is a .heic photo, and Amazon does not support that format.
The fix takes about thirty seconds: convert the photo to JPG first. Here is exactly how.
How to convert iPhone HEIC photos to JPG for Amazon
QuickWand's free HEIC to JPG converter runs entirely inside your browser, so your product photos never leave your computer.
- Open the HEIC to JPG converter.
- Drag your
.heicproduct photos into the drop zone, or click it to browse. You can add a whole listing's worth of photos at once. - Choose JPG as the output format and set the quality to about 90%— high enough that the photo stays crisp.
- Download each JPG, or click Download all as ZIP to grab the whole batch in one file.
- Go back to Seller Central and upload the JPGs. They will go straight through.
Why iPhones save HEIC — and why Amazon won't take it
Since iOS 11 (2017), iPhones save photos as HEIC (High Efficiency Image Container) by default. HEIC stores the same quality image in roughly half the file size of a JPG, which is great for saving space on your phone — but bad for compatibility with services that never adopted the format.
Amazon is one of those services. Its accepted image formats are JPEG, PNG, TIFF, and non-animated GIF, with a 10 MB limit per file. HEIC is not on the list, so the upload fails. JPEG is Amazon's preferred format for product photos, which makes converting to JPG the cleanest fix.
Two ways to avoid the problem going forward
- Convert before uploading. Run any iPhone photo through the HEIC to JPG converter above before it goes to Seller Central. This is the safest option because it leaves your camera roll untouched.
- Change your iPhone camera setting. Open Settings → Camera → Formats and choose Most Compatible. New photos will save as JPG. Note this does not convert photos you already took — for those you still need the converter.
Keep your product photos under Amazon's size limit
Amazon recommends product images that are at least 1600 pixels on the longest side so buyers can zoom in, but it caps files at 10 MB. High-resolution iPhone shots can be large, so if a converted JPG comes out too big, run it through the free image compressor to shrink the file without any visible quality loss. Aim for 80–85% quality — the photo will look identical and upload far faster.
That's the whole fix: convert HEIC to JPG, compress if needed, and your iPhone photos will sail into your Amazon listings.